Day Road
Rockingham
6168
Perth, WA
Rockingham
6168
Perth, WA
Business overview
The DIY Auto Shop is a unique, innovative business model new to Australia and will cater for those wishing to preform self service work on their own vehicles. The shop will have automotive dedicated bays and each bay will house a hydraulic lift as well as an array of tools needed for most automotive customisation. Fully qualified mechanics will attend the bays to offer the added piece of mind of security as the mechanics will be able to offer sound advice and any safety precautions that are applicable to your type of modification. Parts will also be able to purchase from the main office should you encounter the need for them as well as addition tools will be available for hire, should your automotive work require more specialised equipment. Computers at every bay will give you access to the internet to research any questions you have, as well as an extensive database, provided by The DIY Auto Shop, that will supply an owners manual for almost every type of vehicle, free of charge.
Furthermore, DIY workshops will be held regularly to teach customers how to preform common car servicing such as brakes, oil change and various other mechanical work.
The DIY Auto Shop caters for those who wish to learn, those who wish to save money on costly labour costs and those who would normally do their own work on their driveway. With parts supply, skilled employees and an array of tools and equipment, The DIY Auto Shop really is a one stop shop.
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Cheaper Alternative
The price of hiring a mechanic to complete simple tasks on a vehicle have become out of control. Consumers are being exploited and over charged everyday by mechanics simply because the average person doesn’t have access to the necessary tools required to service their car themselves. Our business will give power to the consumers and allow them to choose a much cheaper alternative to expensive mechanics. Currently the price charged by mechanics to perform basic tasks is around $155 just for a minor service (oil chance, battery check, oil filter, minor vehicle inspection). Our business will allow the everyday consumer a chance to stretch out their next visit to a mechanic by performing minor service requirements themselves in between major services. This unique business model is what will give us the edge in the market as no other place in Perth offers a service like this. Education and Training
In regards to training we aim to cover all bases. There will be advanced classes held for those who have previous experience with working on cars, as well as beginner classes teaching beginners all the basics in regards to maintenance and upkeep of their vehicle. With our wide range of skill level classes we hope to attract a wide range of customers from teenagers who have bought their first car to enthusiasts who enjoy and wish to learn more about how to customize and modify their vehicles. A licenced mechanic will be on hand for assistance in these matters at all times, this mechanic will be able to be hired out by customers for assistance with whatever they are working on. We also aim to incorporate education and training in our website with a place dedicated to teaching our customers all the ins and outs of self-service of a vehicle. We believe that our education and training aspect will set us apart from all other garages. |
Outlet for Modification
The bays will be fully self-sufficient, allowing any work to be done with the right tools as all tools required will be made available. A basic set of tools will be provided with each bay rental allowing any basic servicing, modifications or repairs. Further more advanced tools will be made available on request for an additional fee and if necessary, rental of these tools will require the bay rental to be extended on the assumption of a bigger job. Hydraulic bay and sunken inspection pits will allow an almost full view and access of the vehicle, allowing any sort of attention. Some parts will also be available on site if ordered prior which will allow an all in one DIY business that is fully self-sufficient from drive in, working and drive out. Professional mechanics will also be made available on booking request for any work that surpasses the skills of the client, this service will be at an addition charge but again further allows almost any kind of modification and customisation available. Competitors
Although we will be the first and only self-service garage in Perth that does not also mean that we will have no competitors. We deal with servicing motor vehicles so our competitors will be garages that also service vehicles. For example ’Auto masters' will be a direct competitor to us, as they have been around a long time they have a credibility that we as a new business will have to build. Although we offer more services then places like 'Auto masters' this may not at first be an advantage, people may be wary of servicing their own vehicles and stick to the old ways of dropping in their cars at the shop. Our competitors may also be people who privately service their own vehicles and buy their own materials. These people do not need our services and may take away some of our clientele by doing work on the vehicles of their friends and family. |
Rising prices have forced many people to reconsider taking their cars to the garage. Our business has emerged as an attractive alternative for many customers’ budgets. However, we provide an on-demand option for individuals willing to rent a bay for the day or hour. Basically the customers make a reservation by phone or Internet as we provide all the information and contact on our well designed website. Rental fees would include bay, tools and any additional request. If some of the customers use our services frequently they would end up paying less as we offer discounts to loyal customers who will also receive loyalty cards. This business idea is a practical and creative concept that will help solve the problem of limited availability of spaces and reduce the cost of servicing ones car.
To top it all off the business is environmentally aware so we will be using solar energy, water tanks and will reuse and recycle parts in order to reduce our carbon footprint.
